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71 Strategic Co-Branding Examples

From Affordable Luxury Fashions to DJ-Approved Audio Accessories

— January 22, 2015 — Marketing
These strategic co-branding examples range from affordable luxury fashions to audio tech accessories that are approved by top DJs. While sport and fast fashion retailers are teaming up with luxury brands, makeup companies like MAC Cosmetics are reaching a diverse demographic with their strategic co-branding efforts.

A great example is MAC's balance of youth-targeting ads and collaboration collections that highlight their presence in the film industry. While the brand's collaboration with legendary artist Cindy Sherman reinstated their influence in the world of transformative makeup artistry, their co-branded Nasty Gal makeup line reached a younger, millennial market.

In addition to MAC, another brand who does co-branding well is Adidas. The sportswear label has teamed up with the likes of Stella McCartney, Jeremy Scott and even Raf Simons in order to appeal to a fashion-focused market.

When looking outside the realm of fashion, tech and sporting goods manufacturers are appealing to niche demographics with products like artist-branded skate gear, basketball star sneakers and musician-designed headphones that boast impressive audio capabilities.
6.7
Score
Popularity
Activity
Freshness
71
Dark-Lipped Celebrity Cosmetics
Dark-Lipped Celebrity Cosmetics
The Lorde x MAC Collection Provides the Perfect Dark Lip
<
70
Famous Feline Headphones
Famous Feline Headphones
The Hello Kitty Beats By Dre Collaboration Create a New Market in Tech
<
69
DJ-Approved Headphones
DJ-Approved Headphones
The AIAIAI x Stones Throw TMA-1 Headphones is Timeless and Professional
<
68
Updated Electronic Duo Bears
Updated Electronic Duo Bears
Daft Punk Bearbrick Toys are a Limited Edition Release
<
67
Basketball Star Sodas
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
<
66
Customizable Headphone Caps
Customizable Headphone Caps
These Rebecca Minkoff x Frends Headphone Styles Can be Swapped Out
<
65
Luxe Hitmaker Headphones
Luxe Hitmaker Headphones
The DJ Khaled x BeoPlay H6 Headphones Guarantee High-Quality Sound
<
64
Motorized Manicure Collaborations
Motorized Manicure Collaborations
OPI is Teaming Up with Ford to Drive a Line of Nail Polish
<
63
Blanket-Themed Shoes
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
<
62
Cartoon Character Cosmetics
Cartoon Character Cosmetics
The Marge Simpson x MAC Collection is Full of Bold Color Hues
<
61
Co-Branded Altruistic Jewelry Lines
Co-Branded Altruistic Jewelry Lines
The Caliber Collection Supports Newark's Gun Buyback Program
<
60
Fast Food Feline Toys
Fast Food Feline Toys
These Limited Edition Hello Kitty Plushies are Sold at McDonald's Singapore
<
59
Groundbreaking Cosmetics Collaborations
Groundbreaking Cosmetics Collaborations
The Cindy Sherman for MAC Collection is Shocking
<
58
Designer Disney Fashion
Designer Disney Fashion
The Frozen x COMME des GARCONS Collection is Playfully High-End
<
57
Modern Art Makeup Lines
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
<
56
Lilac Celebrity Cosmetics
Lilac Celebrity Cosmetics
The Kelly Osbourne MAC Collection is Purple-Themed
<
55
Pretty Pork Cosmetics
Pretty Pork Cosmetics
The Miss Piggy for MAC Cosmetics Campaign is Adorable
<
54
Social Media-Themed Cosmetics
Social Media-Themed Cosmetics
Yves Saint Laurent Facebook Palette is for Devoted Fans
<
53
Eclectic Sportswear Collections
Eclectic Sportswear Collections
The Nike x Mo’Wax Collection is Inspired By James Lavelle
<
52
Edgy Superstar Cosmetics
Edgy Superstar Cosmetics
The Latest MAC x Rihanna Viva Glam Collection is Dramatically Bold
<
51
Collaborative Toy Notebooks
Collaborative Toy Notebooks
Moleskin Joins with LEGO to Create a Line of Nostalgic Notebooks
<
50
Unlikely Fashion Collaborations
Unlikely Fashion Collaborations
Saks Fifth and SNL Team Up for a Key to the Cure Collection
<
49
Mexican-Inspired Cartoon Icons
Mexican-Inspired Cartoon Icons
The Kidrobot x Simpsons Homer Day of the Dead Marichi is Detailed
<
48
Couture Icon Cola Bottles
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
<
47
Graphical Accessory Collaborations
Graphical Accessory Collaborations
The MCM x Stefan Strumbel Collection is Primary School Chic
<
46
Minimalist Rapper Runners
Minimalist Rapper Runners
The Adidas x Pusha T Collaboration Features Crackled White Leather
<
45
Beer Brand Bags
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
<
44
Militant Minimalism Sportswear
Militant Minimalism Sportswear
The UNIFORM X HAW LIN Capsule Collection is Elegantly Athletic
<
43
Celebrity Earthquake Relief Tees
Celebrity Earthquake Relief Tees
The SAVE JAPAN! UT Project Helps Those in Need in Japan
<
42
Fashionable Cartoon Collaborations
Fashionable Cartoon Collaborations
The Simpsons Hello Kitty Collection Honors Two Anniversaries
<
41
Fashionable Pop Packaging
Fashionable Pop Packaging
The Coca-Cola x Marc Jacobs 3 Bottle Set Celebrates Iconic Style
<
40
Cat-Inspired Cosmetic Collections
Cat-Inspired Cosmetic Collections
Karl Lagerfeld for Shu Uemura Stars the Designer's Beloved Pet
<
39
Brazilian Athletic Wear
Brazilian Athletic Wear
The adidas Originals x The Farm Company SS Collection Features Brazil
<
38
Sports Car Collaboration Sneakers
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
<
37
Athletic Couture Collaborations
Athletic Couture Collaborations
The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
<
36
Diamond-Shaped Sneaker Boxes
Diamond-Shaped Sneaker Boxes
The Nike x LeBron James Collab Drew Inspiration from The Crown Jewels
<
35
Cotton Candy Celeb Cosmetics
Cotton Candy Celeb Cosmetics
The Pink 4 Friday Lipstick is Available on Black Friday
<
34
Artist-Inspired Skate Decks
Artist-Inspired Skate Decks
These Skateroom x Jean-Michel Basquiat Boards Pay Homage to the Artist
<
33
Fringed Tailored Backpacks
Fringed Tailored Backpacks
The Christopher Shannon x Cambridge Satchel Company Collection is Bold
<
32
London Landscape-Inspired Sportswear
London Landscape-Inspired Sportswear
The Topshop x Adidas Originals Collection is Punchily Pretty
<
31
Fashion-Focused Food Trucks
Fashion-Focused Food Trucks
The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week
<
30
Celeb-Designed Lingerie
Celeb-Designed Lingerie
Penelope Cruz Designs the L’Agent by Agent Provocateur Spring 2014 Line
<
29
Technicolor Sportswear Collaborations
Technicolor Sportswear Collaborations
The Mary Katrantzou adidas Originals Line is Eye-Catching
<
28
Fierce Makeup Collaborations
Fierce Makeup Collaborations
The Mac Cosmetics Nasty Gal Collection is Full of Deep Vibrant Hues
<
27
Runway-Worthy Smartphones
Runway-Worthy Smartphones
The LG 3.0 Prada is a Fashionable iPhone Alternative
<
26
Disney-Inspired Makeup
Disney-Inspired Makeup
The Mac Cosmetics x Maleficent Collection is Dark and Villainous
<
25
Hip-Hop High Tops
Hip-Hop High Tops
The Supra x Just Blaze Skytop II Sneakers are Seriously Swagged Out
<
24
Preppy Designer Pastries
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
<
23
Luxe Designer Headphones
Luxe Designer Headphones
The Marc by Marc Jacobs x Urbanears Collection is Inspired by Nature
<
22
Brazil-Inspired Sportswear
Brazil-Inspired Sportswear
The PUMA Girls of the Blaze Disc Collection is Designed by Solange
<
21
Sporty Fashion Collaborations
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
<
20
Sporty Collaboration Lookbooks
Sporty Collaboration Lookbooks
The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh
<
19
Minimalist Designer Collaboration Collections
Minimalist Designer Collaboration Collections
The Margiela for H&M Lookbook has Finally Arrived
<
18
Literature-Inspired Sneakers
Literature-Inspired Sneakers
The Latest New Balance Collection Celebrates American Authors
<
17
Soccer Star Loungewear Lookbooks
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
<
16
Graffitied Couture Collaborations
Graffitied Couture Collaborations
The Saint Laurent x Sumi Ink Club Motorcycle Jacket is Youthful
<
15
Clashing Colorful Collaborative Lookbooks
Clashing Colorful Collaborative Lookbooks
The Peter Pilotto Target Lookbook Debuts the New Set
<
14
Couture Cap Collaborations
Couture Cap Collaborations
The Kenzo x New Era Fall/Winter 2013 Collection Embodies Urban Luxury
<
13
Manga-Inspired Sportswear Collaborations
Manga-Inspired Sportswear Collaborations
The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
<
12
Couture Cola Campaigns
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
<
11
Beer-Branded Footwear
Beer-Branded Footwear
Pro-Keds Royal CVO Sneakers Receive a Pabst Blue Ribbon Makeover
<
10
Fabulous Fruit-Printed Pieces
Fabulous Fruit-Printed Pieces
The Versace for H&M Cruise 2012 Collection is Pastel Chic
<
9
Topographic Motif Menswear
Topographic Motif Menswear
The Harvey Nichols x ADYN Capsule Collection is Edgy and Athletic
<
8
Clever Soda Couture
Clever Soda Couture
Raymond Waters Has Designed a Coke Tapestry and Bottle Cap Dress
<
7
Decadent Designer-Inspired Popsicles
Decadent Designer-Inspired Popsicles
Lara Atkinson's Fashion Pop Concept Makes Couture Edible
<
6
High-Fashion Drinking Glasses
High-Fashion Drinking Glasses
Karl Lagerfeld x Orrefors Glassware Brings Kitchenware with Class
<
5
Couture Coke Containers
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
<
4
Fashionable Tech Jewelry
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
<
3
Bluetooth Beer Boxes
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
<
2
High-Fashion Sneaker Collaborations
High-Fashion Sneaker Collaborations
The Raf Simons x Adidas Collection is a Modern Take on the 80s
<
1
Fashion Food Trucks
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
<