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Graffitied Couture Collaborations

The Saint Laurent x Sumi Ink Club Motorcycle Jacket is Youthful

— November 12, 2013 — Fashion
The Saint Laurent x Sumi Ink Club motorcycle jacket celebrates a joint effort between the revamped couture label and the public drawing project group. Embodying a youthfully edgy aesthetic, this outerwear piece stays true to designer Hedi Slimane's new-found grunge direction for the Parisian fashion house.

This bold design merges a classic motorcycle jacket concept with the infusion of monochromatic graffiti imagery that is showcased on the garment's sleeves.
After launching in 2005 by Los Angeles-based artists Sarah Rara and Luke Fischbeck, Sumi Ink Club produces cooperative art projects that are open to public participation.

Paying tribute to country music icon Johnny Cash and Sons of Anarchy tv characters Jax Teller and Clay Morrow, the Saint Laurent x Sumi Ink Club motorcycle jacket is a fresh and modern take on a tough menswear aesthetic.
Trend Themes
1. Graffiti Fashion Collaborations - The collaboration between Saint Laurent and Sumi Ink Club embodies the opportunity for high-end, fashion-forward brands to work with urban artists and streetwear culture creators to create unique designs.
2. Youthful Couture Aesthetic - Hedi Slimane's new-found grunge direction for Saint Laurent introduces an interesting innovation opportunity in the high fashion industry, looking at how streetwear styles can be brought to couture.
3. Public Participation Art Projects - Sumi Ink Club's cooperative and public participation approach to art creation is an opportunity for businesses seeking to provide customers with unique and personalized products or experiences.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to explore partnerships that incorporate streetwear styles and gritty, urban artist designs into their high-end fashion lines.
2. Luxury Retail Industry - Luxury retail brands can look at incorporating public participation weekends or pop-up events to appeal to customers who want unique and personalized offerings, as are the hallmark of Sumi Ink Club.
3. Art and Design Industry - The art and design industry has the opportunity to explore alternative art creation and collaboration methods that prioritize public participation and crowd-sourced designs, as seen through Sumi Ink Club.
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