Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture

The #Heineken100 campaign is an endeavor that sees collaboration for exclusive new products that celebrates the influential consumers of the beer brand; the Heineken x Parabellum is a further extension of that being released for the 2014 installment. The Heineken x Parabellum canvas tote is the bag brand's first canvas design that's naturally paired with the quintessential bison leather that Parabellum is known for.

One of the awesome features of the Heineken x Parabellum canvas tote aside from the luxurious style is the integration of the Trackr chip, which will make locating a lost bag that much easier; think of it as a geo-locator for your loot that will ensure you get it back when it's misplaced.