The Karl Lagerfeld Diet Coke 2011 campaign suits the pretty pink bottles of Coke perfectly, which were specially designed by the Chanel designer himself. The cutesy campaign features super models Coco Rocha, Jeneil Williams and Heidi Mount. The girls are featured sipping out of the fashionable bottles and posing upon a white sofa filled with cushy pillows.
The models featured in the Karl Lagerfeld Diet Coke 2011 campaign are dressed impeccably and each of their outfits compliment the three different Coke bottle designs. The ad portrays the bottles as being just as fashionable as any hot accessory. When the designer bottles hit stores in June, I'm sure that many fashionistas will be strutting their stuff holding these classy Karl Lagerfeld bottles.
Why This Trend Is Growing
- Personalized Designer Bottles
- Opportunity for brands to collaborate with fashion designers to create personalized bottles that become fashionable accessories.
- Fashionable Beverage Campaigns
- Fashion brands can create visually appealing campaigns featuring models and celebrities endorsing fashionable beverages.
- Beverage as Fashion Statement
- Opportunity for beverage companies to position their products as trendy and fashionable accessories.
Industries Being Reshaped
- Beverage
- Beverage companies can partner with fashion designers to create designer bottles and differentiate their products in the market.
- Fashion
- Fashion brands can explore collaborations with beverage companies to create fashionable beverage campaigns and extend their brand presence.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to create visually captivating campaigns that promote fashionable beverage products.
