Recently, Sharon and Kelly Osbourne teamed up with notorious makeup brand MAC Cosmetics to create the highly-anticipated a Kelly Osbourne MAC collection. The collection pays tribute to Kelly's iconic lilac hair color with stylish purple packaging and pastel colored makeup.
MAC is famous for its celebrity collaboration collections and with the hot year Kelly has been having, it's no surprise MAC decided to ask she and her mom to team up to create a fresh makeup collection perfect for spring. The collection features a wide range of eye shadows, lipsticks, blushes and brushes that are heavily pigmented but subtle enough for every day wear. In true MAC fashion, each of the cosmetic products in the collection pay tribute to the celebrity's personal look. For example, one lilac-colored lipstick pays tribute to Kelly's British roots with the name 'Dodgy Girl.'
Why This Trend Is Growing
- Celebrity Collaboration Collections
- Makeup brands can use this trend to collaborate with celebrities in the industry and create unique collections based on their personal style and brand image.
- Pastel-colored Makeup
- Makeup brands can incorporate pastel colors into their products to create a trendy and fresh look for the spring season.
- Personalized Makeup Collections
- Makeup brands can create personalized makeup collections that pay tribute to a celebrity's personal look and style, which can appeal to their fans and followers.
Industries Being Reshaped
- Cosmetics Industry
- Makeup brands can use celebrity collaborations and new product launches to increase brand publicity and product sales within the cosmetics industry.
- Fashion Industry
- Celebrities can collaborate with fashion brands and create unique collections that feature the latest fashion trends alongside matching makeup collections.
- Social Media Industry
- Makeup brands can collaborate with social media influencers and celebrities to promote their new product launches and personalized collections on social media platforms, which can increase brand awareness and product sales.
