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Couture Cap Collaborations

The Kenzo x New Era Fall/Winter 2013 Collection Embodies Urban Luxury

— September 4, 2013 — Fashion
The Kenzo x New Era Fall/Winter 2013 collection marries both of the labels’ aesthetics to create a luxe line of urban accessories. New Era’s classic baseball cap design is enhanced with the addition of Kenzo’s distinctive logo and eccentric array of prints that range from tiger-clad textiles to Hawaiian flower graphics.

This exclusive cap collection shines a light on a number of colorful and vivid print combinations inspired by the luxe label’s popular runway designs. Merging two varying visual aesthetics, the Kenzo x New Era Fall/Winter 2013 collection embody’s a youthful streetwear aesthetic that is a favorite of hip-hop fans and indie hipsters alike.

Whether paired with casual sportwear or worn with a luxurious designer ensemble, these hat accessories are sure to add a unique element to any desired look.
Trend Themes
1. Luxury Streetwear - The Kenzo x New Era Fall/Winter 2013 collection embodies a youthful streetwear aesthetic that combines luxury and urban style, presenting opportunities for designers to explore new collaborations and create innovative fashion lines.
2. Printed Accessories - The Kenzo x New Era Fall/Winter 2013 collection shows how prints and graphics can add a unique touch to accessories, offering opportunities for accessory designers to create disruptive innovations using bold prints and designs.
3. Collaborative Collections - The Kenzo x New Era Fall/Winter 2013 collection is a result of a collaboration between two brands with distinctive aesthetics, creating an opportunity for businesses to partner with other companies and explore new markets to develop their product range and increase brand awareness.
Industry Implications
1. Fashion Apparel - Fashion apparel businesses can explore collaborations with accessory designers to bring a new perspective to the market by introducing accessories that add bold prints and unique designs to their clothing lines.
2. Accessories - Opportunities exist in the accessory industry to experiment with innovative and disruptive designs that create unique elements to customers' desired looks, such as bold prints that can be emulated across various accessories.
3. Luxury Brands - Luxury brands can expand their product portfolio by partnering with other brands with distinctive aesthetics, presenting an opportunity to develop their brand recognition and create a market segment targeting customers who value unique, collaboration products.
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