Sporty Collaboration Lookbooks

The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh

The two beloved clothing lines are at it again with the Adidas Originals x Opening Ceremony A/W 2013 collection, which blends the tried and true styles of the sporting brand with the funky fresh attitude of O.C..

Never a collaboration that shys away from unspeakable possibility, the Adidas Originals x Opening Ceremony A/W 2013 line pushes forth in a new direction that's understated at moments and untamed in others. Exotic designs blended with styles you'd find in the pages of a retro catalogue, the Adidas Originals x Opening Ceremony A/W 2013 line offers something of significance for men and women.

While the concepts of retro and futuristic are somewhat opposite, the Adidas Originals x Opening Ceremony A/W 2013 line helps marry the two ideas with styles that might send many flocking to the shops.

Retro-futuristic Fashion
Disruptive innovation opportunity: Create a clothing line that combines retro and futuristic elements to cater to the growing demand for unique and bold fashion styles.
Collaborative Fashion Collections
Disruptive innovation opportunity: Partner with other brands to create collaborative fashion collections that bring together different design aesthetics and cater to a wider audience.
Exotic and Eclectic Fashion
Disruptive innovation opportunity: Design a fashion line that blends exotic and eclectic elements to offer consumers bold and unconventional fashion choices.

Industries Being Reshaped

Fashion Retail
Disruptive innovation opportunity: Develop innovative retail strategies to showcase and sell collaborative fashion collections to appeal to a fashion-savvy consumer base.
Sportswear
Disruptive innovation opportunity: Introduce new sportswear designs that combine retro and futuristic styles to capture the interest of athleisure enthusiasts.
Fashion Design
Disruptive innovation opportunity: Explore the possibilities of combining exotic and eclectic elements in fashion design to create unique and attention-grabbing clothing collections.
SCORE
5.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 74%
Freshness 8%

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