The Harvey Nichols x ADYN capsule collection is the British luxury retailer's latest collaboration. The range celebrates the shop's newly launched Contemporary Menswear department that was recently unveiled at their London flagship store.
The collection is an edgier departure for the luxury retailer and is inspired by topography and nature. Boasting black and white marble prints, the athletic range is made up of oversized cotton sweaters, sporty windbreakers, trench coats and even matching slippers that are also displayed in a marbled topography print.
The Harvey Nichols x ADYN capsule collection is lensed in front of a monochromatic backdrop and accented with marbled frame vignettes that are layered together in an edgy lookbook advertorial. This catalog celebrates individuality and marks the start of something new for Harvey Nichols.
What Makes This Trend Stand Out
- Topography-inspired Fashion
- Fashion and apparel brands can incorporate topography motifs and prints in their designs to appeal to consumers who enjoy edgy, athletic looks.
- Athletic Luxe Capsule Collections
- Capsule collections that combine luxury materials with athletic design elements can be a disruptive innovation opportunity for high-end fashion retailers.
- Marble Prints in Menswear
- Marble prints can be incorporated into menswear collections to create unique and fashion-forward looks for men.
Sectors Adopting This
- Fashion and Apparel
- Luxury fashion retailers can use the Harvey Nichols x ADYN capsule collection collaboration as a model for creating edgier, athletic-inspired collections that appeal to younger demographics.
- Retail
- Brands can create in-store displays that showcase topography-inspired pieces to make the shopping experience more immersive and eye-catching for customers.
- Footwear
- Matching footwear, such as the marbled slippers in the Harvey Nichols x ADYN capsule collection, can be a way for footwear brands to expand their offerings and appeal to consumers looking for unique, statement pieces.
