The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait
Jaime Neely — July 28, 2011 — Marketing
References: konnectdesign & thedieline
The new labels and packaging design for Sawhorse Wine is definitely a step away from your average branding. While many wine companies may opt for a bottle portraying beautiful scenery or a map, the labels for Sawhorse Wine feature three very unusual portraits of horsemen.
The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the three flavors of wine including a Merlot, Chardonnay and Cabernet.
Implications - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable.
The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the three flavors of wine including a Merlot, Chardonnay and Cabernet.
Implications - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable.
Trend Themes
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Eccentric Branding — Companies using out-of-the-box branding techniques will capture consumer attention and create a lasting impact.
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Vintage-inspired Design — Designs inspired by vintage eras such as the Victorian-era will appeal to consumers seeking unique and nostalgic products.
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Unconventional Labeling — Brands that stray away from traditional labeling techniques can generate buzz and incentivize consumers to try their products.
Industry Implications
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Wine — Wineries and vineyards that dare to experiment with unique and eye-catching bottle designs will stand out amongst competitors and potentially attract more customers.
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Packaging Design — Branding and packaging design companies that are able to offer eccentric and unconventional designs will be in high demand from businesses looking to differentiate themselves in their respective industries.
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Marketing — Marketing agencies that specialize in creating innovative and memorable campaigns will appeal to businesses seeking to generate buzz and leave a lasting impression on potential customers.
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