The new labels and packaging design for Sawhorse Wine is definitely a step away from your average branding. While many wine companies may opt for a bottle portraying beautiful scenery or a map, the labels for Sawhorse Wine feature three very unusual portraits of horsemen.
The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the three flavors of wine including a Merlot, Chardonnay and Cabernet.
Implications - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable.