Drink all your sins away with this creative packaging for a spirit collection.
Designed for England-based drinks pioneer Kate Hudnott, this fabulous collection of creative packaging with its subtle yet stunning labels features the most sinful of sins -- the seven deadly sins.
This surprising choice for spirit packaging was a collaboration between illustrator Steven Noble and the creative wizards at Taxi Studio. Working together they wanted to conceptualize a packaging identity based on Kate's dark side using the universal seven deadly sins.
Eclectic and nautical-looking, the packaging identity is a mix of sharp lines and an almost romantic take on a life at sea with skulls, rotating globes, old-fashioned telescopes and a pig feasting on a big box of gold. Keeping the labels monochromatic, the ironic illustrations and the sin of choice on the bottle make each bottle unique.
Key Themes Behind This Trend
- Creative Packaging
- Opportunity for disruptive innovation in packaging design to create unique consumer experiences.
- Sin-inspired Themes
- Incorporating sinful themes in product packaging for a bold and provocative branding approach.
- Nautical Aesthetic
- Utilizing nautical imagery and elements in packaging design to create a visually engaging product.
Where This Applies
- Alcohol
- Alcohol industry can explore creative packaging designs inspired by sin-themed elements to attract consumers.
- Design
- Design industry can innovate in packaging by incorporating nautical aesthetics and sin-inspired themes for various products.
- Fashion
- Fashion industry can adopt the nautical aesthetic seen in this packaging design for clothing, accessories, and branding.
