Drink all your sins away with this creative packaging for a spirit collection.
Designed for England-based drinks pioneer Kate Hudnott, this fabulous collection of creative packaging with its subtle yet stunning labels features the most sinful of sins -- the seven deadly sins.
This surprising choice for spirit packaging was a collaboration between illustrator Steven Noble and the creative wizards at Taxi Studio. Working together they wanted to conceptualize a packaging identity based on Kate's dark side using the universal seven deadly sins.
Eclectic and nautical-looking, the packaging identity is a mix of sharp lines and an almost romantic take on a life at sea with skulls, rotating globes, old-fashioned telescopes and a pig feasting on a big box of gold. Keeping the labels monochromatic, the ironic illustrations and the sin of choice on the bottle make each bottle unique.