Elegant Antidote Branding

Habit Packaging Brings Class to the Recovery from Narcotics

There's nothing pretty about a drug addiction, so Habit packaging paves the way to recovery with a dose of style to keep users on track. This range of pharmaceuticals is specially designed to help ween junkies off of a range of substances, and with a new identity for the line, patients may not feel like the unwell.

Morey Talmor gave these bottles, jars, cases and syringes a sleek and strictly non-medicinal look. The classic glass containers have an air of elegance that visually likens them to luxurious beauty products.

Habit packaging does, however, adopt a darker appearance, with a pitch-black tint to the inside of each vessel. This aesthetic choice jointly references the harrowing world of the abuser and establishes a slick aspect to make rehabilitation fashionable.

Stylish Rehabilitation
Opportunity to innovate by creating stylish and non-medicinal packaging for products that aid in recovery from addiction.
Luxurious Drug Treatment
Opportunity to disrupt the pharmaceutical industry by introducing a line of drug treatment products packaged in sleek and elegant containers.
Dark Aesthetic
Opportunity to create a product line with a visually striking dark aesthetic that sets it apart from traditional treatments.

Industries Being Reshaped

Pharmaceuticals
Pharmaceutical companies can consider redesigning their packaging to be more elegant and non-medicinal to appeal to a wider audience.
Rehabilitation
Rehabilitation centers can embrace the stylish packaging trend to attract patients who value a sense of luxury in their treatment options.
Beauty
Beauty companies can consider branching out into the pharmaceutical industry with products that are packaged similarly to their existing product lines.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 62%
Freshness 8%