Elegant Antidote Branding

There's nothing pretty about a drug addiction, so Habit packaging paves the way to recovery with a dose of style to keep users on track. This range of pharmaceuticals is specially designed to help ween junkies off of a range of substances, and with a new identity for the line, patients may not feel like the unwell.

Morey Talmor gave these bottles, jars, cases and syringes a sleek and strictly non-medicinal look. The classic glass containers have an air of elegance that visually likens them to luxurious beauty products.

Habit packaging does, however, adopt a darker appearance, with a pitch-black tint to the inside of each vessel. This aesthetic choice jointly references the harrowing world of the abuser and establishes a slick aspect to make rehabilitation fashionable.