Noise 13 worked with Ziesche Modern Apothecary to create a branding design that could appeal to the contemporary consumer, while maintaining that old-school look. When people here "apothecary," their minds wander to ancient and medieval times. This branding design signifies this time gone by, while demonstrating why these products are perfect for modern ailments.
According to Package Inspiration, "the designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space." Room is left on the bottles for the owner to date the products and sign them, keeping with that old-school and handcrafted aesthetic. Earthy tones are also also used for coloring in the branding design.
Why This Trend Is Growing
- Delicate Grounded Packaging Design
- Creating a packaging design that balances delicate aesthetics with grounded elements can appeal to contemporary consumers looking for an old-school look.
- Old-school Handcrafted Aesthetic
- Incorporating an old-school handcrafted look in the branding design can evoke a sense of nostalgia and authenticity for modern consumers.
- Earthy Tone Branding Colors
- Using earthy tones in branding design can create a sense of natural and organic living for modern consumers.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry can benefit from creating packaging designs that evoke an old-school look and feel.
- Health and Wellness
- Health and wellness industries can incorporate old-school apothecary aesthetics to create a natural and organic feel in their products.
- Lifestyle and Home Goods
- The lifestyle and home goods industry can benefit from incorporating an old-school handcrafted look to appeal to consumers who prioritize authenticity and nostalgia.
