Noise 13 worked with Ziesche Modern Apothecary to create a branding design that could appeal to the contemporary consumer, while maintaining that old-school look. When people here "apothecary," their minds wander to ancient and medieval times. This branding design signifies this time gone by, while demonstrating why these products are perfect for modern ailments.
According to Package Inspiration, "the designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space." Room is left on the bottles for the owner to date the products and sign them, keeping with that old-school and handcrafted aesthetic. Earthy tones are also also used for coloring in the branding design.