There are plenty of benefits associated with taking a very direct visual approach to brand identity design, and the image presented on l'Ermita Beer packaging could hardly come with more kick. The emblem that's featured most prominently here is that of a black cross.
Interestingly, the Christian symbol isn't printed on the sticker, but rather suggested through negative space. It's been outlined by the ends of the label that remain about a centimeter apart. The shorter vertical component is made by two rectangular notches cut into the sides.
Nueve of Spain put the 100% traditional beer in an old style swing top bottle. The stamped text and elegant typefaces used over the pure white surface have been inspired by Romanesque architecture for a well-established look.
What's Driving This Trend
- Direct Image Branding
- Creating a strong brand identity through a simple and direct visual approach.
- Negative Space Design
- Exploring new ways to use negative space in design for hidden symbolism or messaging.
- Inspired Labeling
- Drawing inspiration from historical or cultural sources for product labeling and packaging design.
Who This Affects Most
- Alcoholic Beverages
- Opportunities for innovative packaging and branding designs to distinguish products and increase consumer appeal in the highly competitive beverage industry.
- Graphic Design
- New avenues for graphic designers and artists to explore the use of negative space, symbolism, and historical references in their work.
- Tourism
- Utilizing cultural or historical references in product labeling and packaging to appeal to tourists and promote local culture and traditions.
