McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that I have seen.
Created by Taterka Comunicaes, Sao Paulo, the ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries. An instant classic.
Photographed by Arnaldo Pappalardo, the ad was created with art director Luciano Honda, and creative director / copywriter Rodrigo Vezzá.