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100 Brilliant Billboards

From Naughty Auto Ads to Clean Airvertising

— March 3, 2011 — Marketing
It takes a special type of billboard to leave an impression on a passing consumer. Companies have continued to pull out all the stops in making this massive advertisement channel stick out from the rest. This innovative collection includes signs that smoke, snow, bubble and even bleed. Incorporating some of the strangest and eye-catching tools like using live insects, moving elements and optical illusions, these billboards are undeniably intriguing to say the least. This advertising strategy has proved to be effective time and time again, like the recent Barbie and Ken campaign to reunite the two dolls. However, billboards have evolved to include sophisticated technologies that allow them to morph, glow-in-the-dark and be interactive.

Check out this collection of brilliant billboards that would surely make you stop and take notice.
6.8
Score
Popularity
Activity
Freshness
100
Living Insect Ads
Living Insect Ads
The Bee Billboard for Plan BEE Uses More than 100,000 Bees
<
99
Yummy Mummy Billboards
Yummy Mummy Billboards
Two Michigan Moms Launch Racy Alien Tequila Ad
<
98
Suggestive Show Ads
Suggestive Show Ads
The New Vampire Diaries Billboards Urge Fans to "Catch VD"
<
97
Cult-Mocking Ads
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
<
96
Punny Rectal Ads
Punny Rectal Ads
The Tampa Proctology Billboard Will Crack You Up
<
95
Digitized Orchestra Ads
Digitized Orchestra Ads
Concert Series by Hyejung Bae Turns Classical Music Contemporary
<
94
Banned Bobby Billboards
Banned Bobby Billboards
The Controversial New Zealand Police Recruitment Advertisement
<
93
Guerilla Sunglasses Advertising (UPDATE)
Guerilla Sunglasses Advertising (UPDATE)
The Ray-Ban Never Hide Campaign Changes Tactics
<
92
Towering Tablet Installations
Towering Tablet Installations
The World's Largest iPhone for the Launch of Lara Croft on iPad
<
91
Hand-Drawn Billboards
Hand-Drawn Billboards
The Leo Burnett Chevrolet Campaign Creates its Own Advertisements
<
90
Truck Collision PSAs
Truck Collision PSAs
Colorado State Patrol Billboard Drives Home 'Don't Tailgate' Message
<
89
Celebrity Mockvertisements
Celebrity Mockvertisements
The Paris Hilton 'Vacant' Ad in New Zealand Makes the Heiress Angry
<
88
Massive Shaving Murals
Massive Shaving Murals
Gillette Artistically Features The World's Biggest Shave
<
87
Political Billboard Pranks
Political Billboard Pranks
D*Face Takes On the Queen at G-20 Summit
<
86
People Watching Billboards
People Watching Billboards
Signs Scan Faces to Target Ads to Audience
<
85
Aroused Billboards
Aroused Billboards
'Outdoor Excited' Campaign for Male Potency Drug
<
84
Wrench-Grabbing Billboards
Wrench-Grabbing Billboards
The Demonstrative Sears Craftsman 'Trust in Your Hands' Ad Campaign
<
83
Voodoo Billboards
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
<
82
Macho Billboards
Macho Billboards
Lamb's Campaign Channels Your Inner Lumberjack
<
81
Macabre Motorist PSAs
Macabre Motorist PSAs
Desiree Hahn Shows the Ultimate Consequence of Texting While Driving
<
80
Chesty Billboards
Chesty Billboards
The Wonderbra 3D Billboard Busts Out the Big Guns
<
79
Using Live Pigeons in Billboards
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
<
78
Retrospective Political Promos
Retrospective Political Promos
Ford Presidential Museum Billboards Celebrate a Personal Legacy
<
77
Naughty Auto Ads
Naughty Auto Ads
The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word
<
76
Recycled Billboards
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
<
75
Text-Savvy Billboards
Text-Savvy Billboards
This SMS Billboard Allows Passersby to Text and View their Giant Message
<
74
Audio Jack Billboards
Audio Jack Billboards
'Big Love' Ads in Times Square Let Anyone Plug In Headphones
<
73
Accidental Ad Campaigns
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
<
72
Glow-in-the-Dark Ads
Glow-in-the-Dark Ads
The FirstBank Billboard Uses Solar Power to Light Up
<
71
Snowing Billboards
Snowing Billboards
Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
<
70
Gamer-Centric Projection Campaigns
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
<
69
Gargantuan Holiday Billboards
Gargantuan Holiday Billboards
P Diddy Launches Biggest Times Square Ad in History
<
68
Recycled Electronics Ads
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
<
67
Odd Rubber Advertisements
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
<
66
Hand-Carved Billboards
Hand-Carved Billboards
The Lay's Kettle Chips Billboard in California was Personally Crafted
<
65
Glowing Cockroach Billboards
Glowing Cockroach Billboards
Special Ink Reacts to Lights to Show Invisible Cockroaches
<
64
Punchable Billboards
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
<
63
Edible Cheesy Billboards
Edible Cheesy Billboards
The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
<
62
Monumental Startup Stunts
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
<
61
Greener Billboards
Greener Billboards
Top 3 Outdoor Communications Companies Adopt Eco Posters
<
60
Wrinkly Billboards
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
<
59
Bear Fashion Ads
Bear Fashion Ads
Diesel's Billboard Confuses Customers With Wild Creatures
<
58
Green Car Ads
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
<
57
Stop Motion Billboards
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
<
56
Eco Iconic Billboards
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
<
55
Gross Campaign Catalysts
Gross Campaign Catalysts
Interbest Outdoor Billboards Give You Good Reasons to Advertise
<
54
Regional Meanvertising
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
<
53
Fake Ads On Billboards
Fake Ads On Billboards
Attention-Grabbing First Bank Gimmick Altered to Promote Entrepreneurs
<
52
Love Letter Murals
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
<
51
Photographing Billboards
Photographing Billboards
The Forever 21 Times Square Billboard Takes Snaps of Passersby
<
50
Viral Anti-Establishment Billboards
Viral Anti-Establishment Billboards
Billbored Project Uses Art to Fight Back Against Politics
<
49
Interactive Digital Billboards
Interactive Digital Billboards
Toshiba Electronic Signage Controlled by Cell Phones
<
48
Thirst-Quenching Ads
Thirst-Quenching Ads
These Coca-cola Billboards Will Give You an Epic Thirst for More
<
47
Fake Paparazzi Billboards
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
<
46
3-D Breadvertising
3-D Breadvertising
Floralp Butter Billboard
<
45
Bubbling Billboards
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
<
44
Hand-Painted Billboards
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
<
43
Smelly Billboards
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
<
42
Billboards on Wheels
Billboards on Wheels
AdHitch Mobile Billboards are Changing the Advertising Game
<
41
Tear-Jerking Advertisements
Tear-Jerking Advertisements
The Calgary International Film Festival Billboard is Sad and Funny
<
40
Weather-Sensitive Chocolate Billboards
Weather-Sensitive Chocolate Billboards
Cadbury's Interactive Marketing Campaign Lets the Goo
<
39
People-Hanging Campaigns
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
<
38
Alarming Outdoor Ads
Alarming Outdoor Ads
Sioux Falls Fire Department Shuts Down Smoking Billboard
<
37
Interactive Nighttime Ads
Interactive Nighttime Ads
Adelaide United Football Club Plays With the Moon
<
36
Bejeweled Billboards
Bejeweled Billboards
The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage
<
35
Faux Child Billboards
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
<
34
Billboard Threesomes
Billboard Threesomes
Calvin Klein Under Fire for Steamy Ads on Giant SoHo Advertisement
<
33
Billboard Freevertising
Billboard Freevertising
Northland Pro's Gratis Giveaway
<
32
Cigarette Butt Billboards
Cigarette Butt Billboards
The Cancer Society of Finland's Epic Anti-Smoking Campaign
<
31
Badass Soccer Ads
Badass Soccer Ads
Portland Timbers Billboards Prove There's "No Pity in Rose City"
<
30
Interactive Graffiti Billboards
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
<
29
Fake Sky Painting
Fake Sky Painting
Illusion Billboard For Berger Paints Shows Their True Colors
<
28
Billboard Hacking
Billboard Hacking
Prankster Routes Naughty Content to Moscow Roadside Ad Space
<
27
Bleeding Billboards
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
<
26
Disturbing Shockvertising
Disturbing Shockvertising
The Romanian Police Child Helpline Billboard for Child Violence
<
25
Morphing Billboards
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
<
24
Billboard Playgrounds
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
<
23
Censored Anti-Smoking Ads
Censored Anti-Smoking Ads
Russian Anti-Smoking Billboard Meets Controversy
<
22
Violent Interactive Billboards
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
<
21
Mystery Billboards
Mystery Billboards
Bell "er" Campaign
<
20
Smokvertising
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
<
19
Morbid Vow Billboards
Morbid Vow Billboards
Great Copy Makes Great Statement in Anti-Smoking Ads
<
18
Aging Billboards
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
<
17
Cutting Edge Billboards
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
<
16
Cleavage Made of 8,000 Women
Cleavage Made of 8,000 Women
Wonderbra D to G Mosaic Billboard
<
15
Billboard Wars
Billboard Wars
Audi and BMW's Dueling LA Billboards
<
14
Clever Coupon Billboards
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
<
13
Billboards That Hatch
Billboards That Hatch
McDonald's Giant Egg Hatches Daily
<
12
Optical Illusion Advertising
Optical Illusion Advertising
The Red Cross 'Transparent Billboard' Bears Destruction
<
11
Crowdsourced McAdvertising
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
<
10
Clean Airvertising
Clean Airvertising
Lead Pencil Studio Successfully Promotes Nothing
<
9
Scandalous Church Billboards
Scandalous Church Billboards
St. Matthew in the City Anglican Church Stirs Controversy With Ad
<
8
Bitten Billboards
Bitten Billboards
These Mosquitos Attacking City Prints Are Adbusting With an Artsy Twist
<
7
Begging Doll Billboards
Begging Doll Billboards
The Barbie and Ken Reunion Campaign Tests True Love
<
6
Emotional Billboards
Emotional Billboards
Jon Jackson 'Adios LA' Visual Art Goodbye is Like a Breakup
<
5
Optical Illusion Sportsvertising
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
<
4
Crowdsourcing Billboards
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
<
3
Banned Designer Billboards
Banned Designer Billboards
Sexy Armani Exchange Promo Deemed 'Too Racy'
<
2
Facebook-Inspired Advertising
Facebook-Inspired Advertising
Social Networking Heads Out of the Home to Billboards & Print Ads
<
1
Awesome Outdoor Ads
Awesome Outdoor Ads
9 Not So Boring Billboards
<