Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Mystery Billboards

Bell "er" Campaign

— August 11, 2008 — Marketing
Bell, one of they key Canadian network providers, has completely ditched their old brand image, abandoning their iconic beaver mascots, "Frank and Gordon" and released a series of mystery ads.

Their latest campaign has Canadians quite confused. Around major cities, billboards have appeared with a corner of a giant letter peering down from the top, and nothing else on the white banners except the letters, "er."

For a few weeks, people were left wondering what mystery company the ads were for. Now Bell finally offered pieces of the puzzle that revealed it was their doing.

But what does the ubiquitous "er" mean? Are they trying to recoin the stereotypical Canadian catchphrase, "Eh?" Nope, they're just letting us know that Bell is about to get better.

"To tie the advertising even more closely to the concept of 'better' and underline the range of product and benefits Bell offers, the English campaign also makes liberal use of words ending in 'er' - faster, easier, music lover, gamer, worker, talker, texter, multitasker - which was also the basis of the company's recent advertising teaser campaign."

Aside from the mystery of it all, I find the cross-branding really interesting. For example, one shot shows a Starbucks cup and the copy, "Lattes and laptops just got together."

Another clearly competes with the Apple iPhone, which is offered by competitor, Rogers. The ad is for the Samsung Instinct and reads, "Apple Eater."

Bell has also come up with a new slogan, "Today just got better" and in Quebec, "La vie est Bell," a nice play on words meaning, "Life is Bell."

Interesting, but not as catchy as Fido's dogs or the adorable creatures Telus features. At least Bell is doing their own thing and steering clear of the over-done animal theme. What do animals have to do with technology anyway?
5.7
Score
Popularity
Activity
Freshness