Those with their hands on the advertising budget in Mammoth Mountain, California, have discovered the marketing genius in 3D illusionary billboards. The faux half-pipe wall, complete with a suspended snowboarder cut-out, is a sure-fire way to get more drivers to do a double take.
Mammoth Mountain Ski resort is the tallest resort in California, and the area has well positioned itself as a full-fledged brand, complete with logo. This motion-inspired advert is perfect for luring in the young and adventurous snowboarding crowd each season.
Trend Hunter has spotted its fair share of brilliant 3D and engaging billboards as seen in the collection below.
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
Hayley Grieve — February 23, 2009 — Marketing
References: mammothmountain & PartnershipActivation