Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
Marissa Brassfield — March 24, 2009 — Lifestyle
This snowing billboard for Norway's Tryvann Winter Park ski resort is both interactive and informative. When it's snowing at Tryvann, a timely SMS triggers fake snow inside the billboard, alerting passersby of the ideal weather conditions and reminding them that it's time to take a mini vacation to the slopes.
When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard.
Implications - **Some of this makes no sense. :P Check out your last 4 words lol
Interactive product displays like this snowing bilboard are totally eye-catching and undeniably smart. Businesses who can create product displays that utilize technology while showing off a product's value to consumers can appear memorable and have consumers itching to consumer.
When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard.
Implications - **Some of this makes no sense. :P Check out your last 4 words lol
Interactive product displays like this snowing bilboard are totally eye-catching and undeniably smart. Businesses who can create product displays that utilize technology while showing off a product's value to consumers can appear memorable and have consumers itching to consumer.
Trend Themes
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Interactive Product Displays — Creating interactive product displays that utilize technology can make businesses appear memorable and entice consumers to engage with their products.
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Real-time Advertising — Implementing real-time advertising techniques, such as triggering ads based on current weather conditions, can capture consumer attention and create a sense of urgency.
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Smart Outdoor Advertising — Incorporating smart technology into outdoor advertising can enhance brand visibility and provide useful information to passersby.
Industry Implications
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Retail — Retailers can leverage interactive product displays to showcase their products and drive customer engagement.
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Advertising — Advertising agencies can explore real-time advertising techniques to create dynamic and targeted campaigns.
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Outdoor Recreation — Outdoor recreation businesses can adopt smart outdoor advertising to attract visitors and provide real-time updates about weather conditions.
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