Barack Obama has become a “leader in questions of style," according to an announcement in an enormous billboard in Times Square, New York that the White House wants to have withdrawn.
Weatherproof found a vein of gold in the decision of Obama to use a jacket of the firm during its recent trip to China this past November and placed the ad in a highly visible place. Barack Obama is seen dressed in a black jacket with hands in the pocket, smiling with the Chinese Wall as backdrop.
What Makes This Trend Stand Out
- Political Advertising
- Businesses can use politicians as unintentional endorsers of their brand to showcase products/materials in a light-hearted and memorable way.
- Brand Authority
- Businesses can utilize the authority of brands worn by politicians or celebrities to promote their own brand in a subtle and effective way.
- Social Media Campaigns
- Businesses can leverage accidental advertisements and use them to create a social media campaign, generating awareness and attention for their product.
Sectors Adopting This
- Fashion
- Fashion companies can utilize accidental endorsements from celebrities and politicians to boost brand visibility and awareness.
- Outdoor Advertising
- Outdoor advertising companies can utilize accidental advertisements and use them to create buzz around their brand and services.
- Social Media Marketing
- Social media marketing companies can use accidental advertisements to create a viral marketing campaign, generating interest for their product or service.
