Responding to the U.K. 2010 general election, the Billbored project is an interactive art initiative that asks people to submit their personally-designed billboard. Tired of false promises from politicians, the Billbored project aims to empower citizens -- especially youth and ask them to creatively represent their vision for change. The submissions will be broadcast during election week on industrial projectors throughout London’s city streets.
Involved in the project is M.I.A., graphic designer Neville Brody, artist Stuart Semple and many more luminaries.
Why This Trend Is Growing
- Interactive Art Initiatives
- Exploring the use of art as a platform for citizen engagement and expression.
- Empowering Citizens
- Encouraging individuals, particularly the youth, to actively participate in the political discourse and express their vision for change.
- Industrial Projectors for Public Message Broadcasting
- Utilizing industrial projectors to display citizen-designed billboards and amplify their messages on city streets.
Industries Being Reshaped
- Art and Design
- The art and design industry can embrace interactive initiatives that enable citizen engagement in political and social issues.
- Political Activism
- Political activism can benefit from empowering citizens, especially the younger generation, to express their concerns and ideas through creative mediums.
- Outdoor Advertising
- The outdoor advertising industry can leverage industrial projectors to display curated citizen-submitted billboards, offering a unique form of public messaging.
