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From Strippable Catalogs to Real-Life Board Games

 - Jan 23, 2012
For marketers hoping to gain ground over their competitors, it often comes down to consumer engagement, and augmented reality marketing campaigns are one of the best ways to achieve it. Augmented reality provides an interactive experience like no other, letting the consumer become completely immersed in a digital experience and subsequently encouraging positive brand association.

Many brands, from small businesses to global corporations, are trying out augmented reality marketing initiatives as a way to supplement more traditional marketing methods. Brands like Nike, Cadbury and Volkswagen have all embarked on engaging, interactive AR campaigns that not only capture attention but also keep customers engaged.

As the world becomes increasingly digital-focused, having augmented reality as part of a marketing initiative will become more of a necessity than a supplementary option. Take a look through this collection of augmented reality marketing tactics to get an idea of how this special technology is redefining today's marketing landscape.