Brands are increasingly using augmented reality to provide useful tools to their consumers. In this case, Bulmers Cider has released a free iPhone app that uses augmented reality and GPS to help the user locate the nearest pub garden.
The Bulmers Cider augmented reality iPhone app is an effective way of uniting the Irish cider brand with the spirit of the British summertime.
Implications - It's very useful for tourists who are unfamiliar with the cities they are in, or for thirsty party people who may be disoriented. This innovative app will definitely impress your dates; you'll seem like a pub-navigating pro! It's also useful for hunting down your favorite brew if you're a beer connesieur. Download this app for guzzling good times.