leewashington
Member since Apr 2007
72Published Articles
44.6KArticle Views
Featured Ideas
Pub-Finding Apps
Bulmers Cider Augmented Reality iPhone App Locates Your Next BrewIncreased Use of Augmented Reality — Brands are utilizing augmented reality to provide useful tools, such as the Bulmers Cider app, to enhance consumer experiences.
Surprise Makeover Telephone Booths
The Benefit Temptation Telephone Surprises Unsuspecting PeopleTelephone Booth Makeovers — Cosmetic brands can use telephone booths as an unconventional marketing tool to offer surprise makeovers to ordinary people.
3D Sports Viewing
Sony Allows TV Audiences to See the Wimbledon Championships in a New Light3D Sports Broadcasting — Opportunities for broadcasters to enhance sports viewing experience by using 3D technology.
Violent Virtual Games
New Alternate Reality Game Black Helix Brings Virtual World to LifeAlternate Reality Games — Disruptive innovation opportunity: Develop ARGs that integrate real-world events and social media interactions to create an immersive experience.
Underground Beer Promos
Tiger Beer 'Know the Not Known' Gives Exclusive London Nightlife AccessExclusive Access Campaigns — Brands can launch exclusive access campaigns that provoke curiosity and reward consumers for making uncommon choices.
Iconic Shoe Celebrations
A Collection of Music and Exclusive Shoes for Dr Martens 50th AnniversaryCollaborative Music and Fashion — The collaboration between contemporary bands and film directors to create music and videos reflects a trend of merging fashion and music to create unique experiences.
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting TaglinesSocial Media-Fueled Motto Campaigns — Opportunity for brands to engage their audience and encourage user-generated content through social media platforms.
Celebrity Interaction Campaigns
Doctor Who's Matt Smith Answers Questions via FacebookCelebrity Interaction Campaigns — Brands and entertainers can leverage social media platforms such as Facebook to build a community and create interactive campaigns that engage their fans.
Thrilling 3D Sound
The Plan B Beats Audio Clip Demonstrates 3D Music TechnologyQuality Sound Reproduction — Opportunity for developing high-quality audio equipment and software to meet the growing demand for improved sound reproduction in laptops.
Stunning Wildlife Shots
Eden Launches 'Beauties and the Beasties' Show and Facebook ApplicationNature-inspired TV shows — Opportunity for businesses to create and sponsor TV shows that highlight the beauty and wonder of nature, while promoting products and services.
Facebook Movie Rentals
Doctor Who Brings Classic Episodes to Social MediaVideo-On-Demand Services on Social Media — Offering video-on-demand services on social media platforms such as Facebook provides an opportunity for businesses to reach a wider audience and increase sales.
Internet-Enabled Baseball Caps
Capify Snapbacks Connect You to the WebInternet-Enabled Apparel — Disruptive innovation opportunity: Develop and market clothing items with embedded technology for connectivity and personalized content.Author Categories
Independent News Campaigns
Graffiti-Covered Concept Cars
Chimpanzee Christmas Party Ads
Child Refugee Videos
LEGO Car Models
Interactive Running Apps
Silent Piano Concerts
Surprise Makeover Telephone Booths
Phone-Made Animation
Globetrotting Party Pictorial Projects
Social Media-Fueled Motto Campaigns
Internet-Enabled Baseball Caps
Festive Frosty Stationery
Secretive Android Campaigns
Elaborate Robot Hoaxes
One-for-One Apparel Campaigns (UPDATE)
Nature-Viewing Apps
Unusual Legal Campaigns
Scientific Memory Vacations
Socially Sourced Driving Music
Debunked Decade Shows
Socially Sourced Stunts
Facebook Character Tryouts
Violently Viral Fashion Clips
Curvaceously Luxe Pools
Immersed Audio Commercials
Love-Infused Stationery
Interactive Injury Games
Caravan-Blowing Stunts
Cute Designer Stationery
Commuter-Stopping Campaigns
Balloon-Popping Test Drives
Forgotten Ancestor Shows
Social Media Models
Celebrity Interaction Campaigns
