The fashion video is normally used as a promotional tool to get potential consumers to view a product; however, there is now a new type of fashion video created with the intention of going viral, namely the Real Urban Legend video.
Real Urban Legend Horror comes true is one such video. It features a group of friends in London who visit a car park as one of the four teenagers tells the tale of a murder that took place there. Deliberately made to be tense and suspenseful, the video leads to conclusion that will still surprise and terrify.
Commissioned by a leading fashion brand that has yet to be revealed the video acts as a platform for subtlety showing the clothes in such as way that the viewer enjoys watching and ultimately shares it with their friends.