Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,102 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,773 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,773 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,102 cutting edge ideas.

Chimpanzee Christmas Party Ads

This Oddbins Chimps Ad Has Chimps Decorating a Store

— November 30, 2016 — Marketing
British liquor store Oddbins decided to take an unconventional approach in its latest Christmas ad campaign. Rather than the usual sentimental approach, the spot centers around twelve chimps of Christmas, who break in to a store to give it a Christmas makeover.

Oddbins Marketing Manager, Lyndsey Gibbons, said: “The message in our video is simple: Not caring about Christmas is not an option. Everyone needs to give a sh*t and our Chimps in the video really make that point in the only way they know how – through flinging their poop.”

Oddbins is getting a reputation for its unconventional low-budget Christmas videos and this year's ad is no different – when the unimpressed store manager arrives in the morning, the Chimps chuck their own fecal matter at him.
Trend Themes
1. Unconventional Ad Campaigns - Companies are opting for unconventional ad campaigns like using chimpanzees to decorate a store in their holiday ad campaigns.
2. Low-budget Ad Campaigns - Companies are exploring low-budget ad campaigns to increase engagement with their target audience, similar to Oddbins' low-budget chimpanzee Christmas party ad.
3. Humorous Ad Campaigns - Using humor in ad campaigns has become a popular trend for companies, as seen in Oddbins' chimpanzee Christmas party ad, which has received widespread attention and engagement on social media.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from unconventional ad campaigns that appeal to audiences and stand out from traditional ads.
2. Retail Industry - Retail companies can explore low-budget and humorous ad campaigns to differentiate themselves from competitors and increase brand awareness.
3. Marketing Industry - The marketing industry can embrace unconventional and low-budget ad campaigns that use humor to increase engagement and connect with audiences.
0.6
Score
Popularity
Activity
Freshness