The humble, yet iconic telephone booth has had starring rolls in films from Superman to Phone Booth, and now in this Benefit Cosmetics campaign with the Temptation Telephone. In London, the historic red booth is a familiar sight and often photographed by tourists, but now there is a pink version on the streets with in a surprise in store for those brave enough to answer its ring.
Created by cosmetics brand Benefit, the Temptation Telephone is offers unsuspecting members of the public a makeover before taking them to the stage at one of London's most iconic venues Café de Paris to sing the Whitney Houston classic 'I Wanna Dance With Somebody' in front of a packed house and accompanied by a live band.
Why This Trend Is Growing
- Telephone Booth Makeovers
- Cosmetic brands can use telephone booths as an unconventional marketing tool to offer surprise makeovers to ordinary people.
- Surprise Performance Marketing
- Unsuspecting participants can be enticed to engage with brands through unique activities like surprise performances.
- Iconic Venue Collaborations
- Brands can increase awareness and engagement by partnering with popular and historic venues like Café de Paris.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can use unconventional marketing tactics such as surprise makeovers to create brand awareness and engagement.
- Entertainment
- The use of surprise performances to market products can create new opportunities for the entertainment industry.
- Hospitality
- Iconic venues, such as Café de Paris, can benefit from partnerships with brands to create unique experiences for their guests.
