In 2014, Save the Children released the short film 'Most Shocking Second a Day,' which was a reminder that just because the horror isn't happening here, it doesn't mean it isn't happening. Since it was released, it has been viewed over 53 million times on YouTube and won a multitude of awards including a Cannes Gold Lions.
Save the Children has now released a follow-up video that has a similar but effective format. The new film picks up where the previous one left off, following the story of a young girl forced to leave behind everything she’s ever known after a hypothetical war breaks out on the streets of London.
The video highlights the terrifying reality for thousands of children fleeing conflict, as seen through a child's eyes, following 12-year-old Lily as she escapes the UK to embark on a dangerous journey in search of a new life..
What Makes This Trend Stand Out
- Child Refugee Awareness
- Creating videos and campaigns that bring awareness to the true reality facing young refugees and migrants worldwide.
- Storytelling for Social Causes
- Using creative approaches to tell the stories of people who are facing social, political and economic challenges globally can create significant impact.
- Virtual Reality for Empathy
- Using virtual reality technology as a medium to help the viewer empathize with the personal and emotional stories of refugees and other marginalized persons.
Sectors Adopting This
- Non-profit
- Charitable organizations that support the welfare of refugees can increase their impact by harnessing the power of storytelling.
- Film and Video Production
- The film and video industry can diversify and impact social change by supporting causes like humanitarianism.
- Virtual Reality Industry
- The virtual reality industry can expand its uses beyond entertainment by being a medium for empathy, education and social change through platforms and programming.
