Sometimes going out for a run can be a bit of a drag with many of us lacking the motivation to get off the couch. That could all be about to change with a new running app called Run An Empire that is currently seeking funding on Kickstarter.
Put simply, the running app lets you capture real world territory by running, jogging or walking around it. The more you go around your territory, the more it becomes yours. There's a catch: other players can capture your territory from you by also running around it. The result is that you need to keep active to maintain your territory and stay ahead in the game.
By adding the play element, suddenly going out for exercise isn't such a drag, but actually fun.
Key Themes Behind This Trend
- Interactive Fitness Apps
- Introducing gamified fitness apps that make exercising more engaging and enjoyable.
- Territory-based Competition
- The rise of running apps that allow users to compete for ownership of real-world territories.
- Social Fitness Gaming
- The integration of social dynamics and gaming elements into fitness apps, promoting community engagement and competition.
Where This Applies
- Sports and Fitness
- Opportunity for sports and fitness brands to develop interactive apps that motivate users to exercise and compete for territory.
- Mobile App Development
- A growing market for developers to create innovative, gamified fitness apps that resonate with users seeking a more interactive exercise experience.
- Gaming and Entertainment
- Opportunity for gaming companies to venture into the fitness industry by integrating gaming mechanics and community-driven features into their apps.
