'Studio' is an online fitness platform where iOS users can download the Studio app to access curated running regiments. The application offers playlists, podcasts, and audio-based classes from exercise coaches to encourage individuals to achieve fitness goals equal to what they would get in the gym. While the application is intended for use on a treadmill because of the ability to adjust speed and intensity on the fly, it can also be used when running outside, this just requires more effort from the runner.
Studio is currently only available on iOS, but for iPhone users who also have an Apple Watch, there are additional features. The Studio Apple Watch app monitors biometric data, tracks usage time, and gathers a variety of metrics for the sake of uploading to a leaderboard. With this feature, fitness-focused individuals can compete with one another on a competitive gamified leaderboard.
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Key Themes Behind This Trend
- Gamification of Exercise
- Opportunity for businesses to create gamified fitness products to engage more users and promote a healthy lifestyle.
- Audio-based Fitness Classes
- Opportunity for companies to offer fitness classes that users can access and perform from home or any location.
- Fitness Competition Applications
- Developing competitive fitness applications that allow users to compete with their friends or a global community for a more immersive fitness experience.
Where This Applies
- Fitness Technology
- The use of technology to enhance fitness and working out experiences opens up opportunities for tech startups in the fitness industry.
- Mobile App Development
- The increasing demand for mobile gamified fitness apps provides opportunities for mobile app developers to create their own apps showcasing unique features.
- Health and Wellness
- Businesses in the health and wellness industry can leverage technology to make health and wellness more accessible to a broader audience by creating personalized plans and providing health information through their products.
