As a follow-up to the 'Should They Claim' injury game, Spencers Solicitors in the UK has launched a campaign that leverages social media and viral marketing to raise awareness of an unethical practice that currently exists within the legal industry.
The 'Injury auction' microsite draws attention to the practice of personal injury cases being regularly auctioned off to the highest bidder by insurance companies and features a game that involved disrupting an auction by throwing hammers and an eBay listing of an injured person with spinal injuries.
The site invites visitors to challenge their own insurance companies to determine if they are taking part in the practice with the aim of putting an end to it.
The 'Injury Auction' Aims to Demonstrate the Injustices in Insurance
1. Social Media Awareness - Leveraging social media and viral marketing to raise awareness of unethical practices within the legal industry.
2. Disruptive Gaming - Creating interactive games that disrupt existing practices, like throwing hammers in an auction, to draw attention to injustices.
3. Transparency in Insurance - Challenging insurance companies to be transparent about their involvement in auctioning off personal injury cases.
1. Legal - Highlighting unethical practices within the legal industry to push for change and fairness.
2. Insurance - Encouraging transparency and addressing unethical practices within the insurance industry.
3. Gaming - Using interactive games to raise awareness and draw attention to societal issues and injustices.