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28 Online Marketing Games

From App-Connected Commercials to Shoppable Dress-Up Games

— September 10, 2014 — Tech
With the rise of social gaming, there's a huge opportunity for brands to create marketing games that are able to show off the features of a new product or service, offer incentives or even just a fun way to pass the time.

These examples of gamification take the form of apps or experiences that encourage play in real life. By nature, most games are fun, which is what makes them great for giving mundane products a boost. Although there are plenty of games that will satisfy your need for action or adventure, sometimes a game doesn't even have to be exciting for it to be successful, as proven by the extremely frustrating Flappy Bird, or classic arcade games with a nostalgia factor. Taco Bell's 'The Waiting Game' is a fantastic example of how a game can be intentionally tedious, boring, and still something that people want to play because there's a desirable prize to be won at the end.
5.9
Score
Popularity
Activity
Freshness
26
Kinetic Racetrack-Building Games
Kinetic Racetrack-Building Games
KIA's GT Ride App Lets You Build a Racetrack by Moving Your Body
<
25
Interactive Injury Games
Interactive Injury Games
Spencers Solicitors Launches Game Called 'Should They Claim?'
<
24
Interactive Gaming Campaigns
Interactive Gaming Campaigns
Perrier Takes on the Gamer Market with a First-Person Party Game
<
23
Unifying Sports Campaigns
Unifying Sports Campaigns
Carlsberg's Border Football World Cup Campaign Unites the Divided
<
22
Tedious Lineup Games
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
<
21
App-Connected Commercials
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
<
20
Urinal Football Games
Urinal Football Games
Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
<
19
Mobile Phone-Snooping Games
Mobile Phone-Snooping Games
Norton's 'Enjoy Your Privacy' Game Shows Mobile Security Breaches
<
18
Fantasy World Cup Apps
Fantasy World Cup Apps
The FIFA 14 by EA Sports App Lets You Build a World Cup Fantasy Team
<
17
Online Soccer Scavenger Hunts
Online Soccer Scavenger Hunts
This World Cup 2014 Campaign by Adidas and Google is Interactive
<
16
Facebook-Controlled Foosball Tables
Facebook-Controlled Foosball Tables
The Lidl Fan Cup Let World Cup Fans Compete Remotely
<
15
Workout-Encouraging Subway Stations
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
<
14
Playful Soccer Vending Machines
Playful Soccer Vending Machines
The Pepsi Football Vending Machine Tests Your Soccer Skills
<
13
Retro Diner Arcade Apps
Retro Diner Arcade Apps
Denny's Atari Remix App Turns Arcade Classics into Breakfast Games
<
12
Song Snatching Apps
Song Snatching Apps
Air France Music Utilizes Augmented Reality to Let Flyers Download in the Sky
<
11
Interactive Melting Advertisements
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
<
10
Period Arcade Games
Period Arcade Games
Kotex Advertises Its 3D Capture Core Pads with Two Marketing Games
<
9
Competitive Vending Machines
Competitive Vending Machines
Knacki's Vending Machine Game Pit People Against Leo Van Der Elst
<
8
Shark-Inspired Automotive Games
Shark-Inspired Automotive Games
Volkswagen Shark Week Campaign Features Shark-Centric Car Games
<
7
Mind-Controlled Gaming Billboards
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
<
6
Gamified Social Accounts
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
<
5
Shoppable Dress-Up Games
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
<
4
Soccer Hospitality Campaigns
Soccer Hospitality Campaigns
TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays
<
3
Interactive Avatar-Making Billboards
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
<
2
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
<
1
Interactive Social Adventure Games
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
<