To show just how powerful the human brain can be, The Brain Tumour Charity in the UK is using interactive billboard advertising to host games of MindPong, or games of the arcade classic Pong, using only your mind.
The billboards for The Brain Tumour Charity were developed with the aid of M&C Saatchi and the billboards themselves serve as hosts for the video game. But instead of using joysticks, controllers or even a smartphone, players wear headsets equipped with electroencephalography (EEG) technology to read brain waves. Players were able to move paddles up and down purely with the power of their own thoughts—concentrating caused the paddle to move up, while relaxing moved it down. Now, the game of Pong becomes a whole lot cooler and more modern.