KIA's GT Ride app allows you to build a racetrack, but in a much more dynamic way than you've ever experienced before. As KIA notes, its GT model is a car that's equipped for speed, but racecar drivers aren't part of their usual demographic. In order to introduce the appeal of the KIA GT to a young, male and tech-savvy audience, KIA developed the KIA GT Ride app.
With the app, users must build a racetrack by moving their phone or tablet, creating loops, swerves and death-defying drops. After designing a truly terrifying course, you can invite your friends to try it out on Facebook or the GT Ride website and at the same time, give the GT Ride a high-speed test run.
Why This Trend Is Growing
- Virtual Reality Racetrack Games
- Opportunity to create more immersive racetrack building experiences that utilize virtual reality technology.
- Motion-tracking Technology
- Opportunity to develop new applications of motion-tracking technology to create interactive and engaging gaming experiences.
- Gamification of Automotive Experiences
- Opportunity to utilize gaming elements to make automotive experiences more engaging and appeal to a younger, tech-savvy audience.
Industries Being Reshaped
- Automotive Industry
- Opportunity to integrate more digital and interactive elements into automotive marketing and advertising strategies to engage with younger audiences.
- Gaming Industry
- Opportunity to develop more interactive and innovative gaming experiences by incorporating motion-tracking technology and virtual reality.
- Tech Industry
- Opportunity to develop new motion-tracking and virtual reality technology that can be applied to gaming, entertainment and other industries.
