Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Captain Morgan's World Cup Game Campaign Takes Place in the Washroom

 - Jun 14, 2014
References: captive-media & morningadvertiser
With the kickoff of the 2014 World Cup games, there will be lots of alcohol drinking and as a result, a lot of men who need to relieve themselves. With the help of Captive Media, Captain Morgan's unveiled The Captain’s Cannon World Cup game above urinal stalls in 10 pubs across London, giving guys something to do while they go.

The game is set up like a penalty shootout, where players must fire a cannon filled with soccer balls at a goalie. The game is a new kind of twist on motion sensor gaming, as direction is controlled by a player's bodily fluids, challenging guys to see how many goals they can score before their "ammo runs out." Afterwards, players have a chance to add their names to a leaderboard and tweet their score, though hopefully these actions are done after a good hand washing.