Sports Score Punch Bowls

The Captain Morgan Super Bowl Punch Bowl Integrates Real-Time Game Data

As the first-ever Official Spiced Rum Sponsor of the National Football League, Captain Morgan is introducing an 18" Captain Morgan Super Bowl Punch Bowl that holds a generous four gallons of liquid and has the capacity to serve 32 people. Crafted for the Super Bowl, the punch bowl boasts stadium-inspired lights and sound, Bluetooth speakers, subwoofers and LED graphic equalizers, as well as real-time NFL game data powered by Genius Sports, the league's official data and technology partner.

This combination of interactive football-watching and cocktail-holding technology is not only a provider of punch but also all the game day action as it happens. Fans ages 21 and up are invited to enter for their chance to win a limited-edition punch bowl prize pack of their own.

Interactive Ticker-tape Displays
Digital displays that integrate real-time data during broadcasts will become more common.
Smart Beverage Dispensers
Drinks dispensers with added tech features will gain popularity in the beverage industry.
Game-inspired Barware
More interactive and tech-driven barware designs will surface in the coming years.

Industries Being Reshaped

Sports
The sports industry will innovate further by incorporating interactive tech into the fan experience.
Beverage
The beverage industry will continue to incorporate smart technology into their dispensing systems.
Home Entertainment
The home entertainment industry will continue to develop tech-enabled barware designs for consumers.
SCORE
5.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 84%
Freshness 12%