Adidas and Google teamed up for an interactive World Cup 2014 campaign, which began on June 9th and challenged sports fans to partake in a scavenger hunt. The 'Desafio Tudo ou Nada' (All or Nothing Challenge) makes use of both Google Maps and Google Street View, rewarding the best scavenger hunters with the Adidas products, including the soccer balls that were used during the World Cup Games. After some of the major games, participants are encouraged to locate checkpoints on maps and then answer questions related to the sport to be awarded points. Each day, the users with the most points get some sweet prizes.
The interactive, mobile scavenger hunt is a fun way to pass the times between games, test your World Cup knowledge and maybe even win some free swag.