Covet is a fashion game app for iOS that sets itself apart from other playable fashion apps by featuring items from real designer labels. Daily, users are challenged to dress up to match a specify theme, using garments, jewelry and bags from the latest Spring, Summer, Fall and Winter collections—because of this, the app is constantly updated with the latest fashions. If you don't have an item, there's no worry as you can borrow items from your friends to compete in challenges. Plus, if you're really smitten with a look that you or someone else has created, the app will direct you where to buy these designer items.
The looks are pit against one another in a battle for votes and the rewards for winning a challenge include virtual garment prizes, in-game currency and on occasion, gift cards that can be put towards fashion purchases in the real world.