The latest incarnation of The Doctor, Matt Smith is currently available to answer questions via the VYou platform on the Doctor Who Facebook page, following a trend of increasing amounts of content available within Facebook itself.
Over ten weeks, Matt Smith will answer five questions with fans also having the opportunity to record their own responses, submit their own questions for Matt Smith to answer and voting on which questions they'd like to be answered next.
Implications - Brands and entertainment channels are increasingly using Facebook to reach out to fans and build a community. In addition, the sheer number of members means that the website has become a web in itself with many people no longer surfing the web as they did in the '90s but spending time within the confines of Facebook itself, consuming content and sharing with friends.
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