To follow up with Top Gear's infamous stunt of blowing up a caravan to celebrate passing its 10 millionth fan milestone on Facebook, the show is now asking for suggestions as to what they should do next. The marketing survey is taking place on Facebook, with some of the more noteworthy suggestions being "Drift fifteen one million dollar cars in sync," and "Crush a Prius. then have it ground up and recycled."
The rise of social media has made it possible for more people to become involved in the direction that a TV programme or brand takes. New apps make it possible to use an existing fan base as a focus group, creating a more interactive experience and a platform for new ideas. Ultimately, the Top Gear Facebook initiative is mutually beneficial.