Renowned street artist D*Face has unveiled the first-ever Formula E art car in East London. Kaspersky Lab wanted to breathe new life into the high-end hot rod art car concept by selecting a new set of wheels to work with and giving the urban artist free range to do what he wanted with it. This resulted in D*Face imprinting his bright, bold and colorful artistic trademarks on the Virgin Racing Formula E car.
The car, emblazoned with the phrase "Save the World," features several of D*Face’s iconic wings and acts as a vehicle to illustrate a powerful message – that art can empower people to make a change.
Those interested in checking out the art car can see it until October 9th at the Moniker Art Fair.
What Makes This Trend Stand Out
- Formula E Art Cars
- Opportunity for car companies to collaborate with street artists to create unique and socially conscious designs for their electric vehicles.
- Urban Art Marketing
- Opportunity for companies to tap into the urban art scene to create memorable and impactful marketing campaigns for their products or services.
- Socially Conscious Design
- Opportunity for designers and companies to use their platforms and products to spread important messages and inspire positive change.
Sectors Adopting This
- Automotive Industry
- Collaborating with street artists to create unique and socially conscious designs for their electric and hybrid vehicles can attract a new demographic and increase sales.
- Art Industry
- Partnering with companies to create marketing campaigns centered around urban art can help artists gain exposure and bring attention to important social issues.
- Advertising Industry
- Incorporating socially conscious design and impactful messaging into advertising campaigns can help companies connect with consumers and stand out in a crowded market.
