One Man Band is a T shirt company that specializes in making limited edition t-shirts that tap into web and popular culture. From it's launch in 2007 with the "Facebook is more addictive than crack" tee at a time when Facebook's popularity exploded to today where the shirt reading "Don't worry everything is going to be okay" brings hope and a positive outlook to those that wear it.
Supported by a Facebook fan page, One Man Band continues to prove extraordinarily popular with some designs selling out.
Implications - Screen printed apparel can be produced relatively easily today with small production costs. Most industries can incorporate t-shirt giveaways and/or catchy slogans that people will wear with pride -- and essentially, participate in low-cost advertising for the business.