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LEGO Car Models

The LEGO Technic Model Brings the Two Brands Closer Together Than Ever Before

— October 22, 2014 — Autos
The LEGO Technic Volvo L350F Wheel Loader is the latest collaboration piece from LEGO and the automobile brand. This unique partnership has been documented in a brand new behind-the-scenes video.

The video shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect the EGO Technic Volvo L350F Wheel Loader.

“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”

The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.
Trend Themes
1. Collaborative Marketing - Collaboration between industries can lead to unique marketing opportunities, like the partnership between LEGO and Volvo.
2. Realistic Toy Models - The toy industry has the potential to create and market highly realistic toy models that mimic real-life machinery and vehicles.
3. STEM Education Toys - The trend of creating educational toys that teach children about science, technology, engineering, and mathematics can be applied to the creation of complex LEGO construction sets.
Industry Implications
1. Toy Industry - The toy industry has the potential to collaborate with automobile industry to create realistic toy models that bridge multiple industries and audiences.
2. Automobile Industry - The automobile industry has the potential to collaborate with toy makers to create new marketing opportunities and showcase their products in a unique way.
3. Education Industry - The education industry can utilize the trend of STEM education toys to create more complex and engaging toy models that teach children about engineering and technology.
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