Swedish fashion brand Björn Borg has launched a digital exhibition that is truly inventive. It's a photo feed called Unforgettable Night available for nightlife photographers from all around the world to join.
The site is a photo exhibition, a nightlife guide and a source of inspiration for people living inspiring lives. A total of six new photographers will be unveiled on the site, showcasing 15 unique photos each. Each photo will portray their own unforgettable night spent in six different parts of the world. Through their images, the audience will be able to compare the nightlife of the six different cities.
What’s more, the unforgettable night online exhibition is open for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hashtagging Instagram photos with #unforgettablenight, you can automatically be included in the unforgettable exhibition.