The popular car-based TV program Top Gear is approaching the 10 million fan milestone on their Facebook page. Deciding they wanted to celebrate such an achievement and embracing all that is good about social media, the show asked the fans themselves how they would like them to celebrate.
Giving the show’s history of destroying caravans in various stunts ranging from airship caravans and caravan conkers, it was only apt that blowing up a caravan was voted as the most appropriate act to let the world know that Top Gear has more fans on its Facebook page than the entire population of New York City.
The popular show is well on its way to hitting the 10 million mark, with 9,993,345 likes as of January 21, 2012.
What Makes This Trend Stand Out
- Caravan-destruction Entertainment
- Opportunities for creating new televised entertainment centered around creative ways of destroying caravans
- Social Media Celebration Campaigns
- Incorporating fan suggestions and social media into campaigns to celebrate company milestones
- Fan-driven Content
- Allowing fans to have a say in content creation to increase engagement
Sectors Adopting This
- Television Broadcasting
- Opportunities for developing new TV shows around destructive stunts
- Social Media Marketing
- Opportunities for incorporating social media into marketing campaigns and building engagement with fans
- Online Content Creation
- Opportunities for incorporating fan suggestions in creating online content to increase engagement
