Top Gear continue the trend of using clever Facebook apps to engage with their audience on Facebook and beyond. Following on from previously asking their fans to suggest their next celebration, Top Gear is now putting together a CD of the best driving tunes of all time.
Whereas previously the process of choosing the tracks would have taken place behind closed doors, it has now been opened up to the public who can now submit their suggestions via their Facebook page by simply entering the song title and artist name.
Current favorites include 'Run to the Hills' by Iron Maiden and 'The Passenger' by Iggy Pop. If you have a driving tune that you love, head over to their page and make a suggestion to be considered.
Implications - The power of Facebook continues to be harnessed by brands through interesting apps that increase the level of interaction between brand and fans alongside acting as a tool for gaining new fans. What’s more, and perhaps more importantly, it’s now possible for a community to influence a brand's actions.
Key Themes Behind This Trend
- Crowdsourced Music Curation
- Brands can utilize crowdsourced music curation to increase engagement and build a community around their products or services.
- Interactive Facebook Apps
- Using interactive Facebook apps can help brands grow their fanbase and increase brand loyalty through increased engagement.
- Social Media Influence on Brand Decisions
- Through allowing communities to have a say in brand decision-making, brands can build deeper connections with their audience and foster brand loyalty.
Where This Applies
- Music Industry
- The music industry can utilize crowdsourced playlists to better understand listener preferences and tailor their marketing and promotions to better suit those preferences.
- Marketing
- With interactive Facebook apps, marketing agencies can create engaging and interactive campaigns that leverage social media to increase brand awareness and build brand loyalty.
- Automotive Industry
- The automotive industry can leverage crowdsourced playlists as a way to connect with their audience and build a community around their brand, ultimately increasing sales and promoting customer loyalty.
