Hallmark Introduces Augmented Reality Greeting Cards

 - Feb 1, 2010
References: hallmark & readwriteweb
This year Hallmark celebrates their 100th year birthday. Through the years, greeting cards have evolved from traditional to special effects to digital e-cards to mobile.  Next up, just in time for Valentine's Day, Hallmark introduced the latest trend in greeting cards to go mainstream—augmented reality (AR).

They are calling the product line "webcam greetings," since as with any AR application, the recipient points the card at their webcam to watch the 3D animated greeting. Ten different AR Valentine greeting cards are available. Most of the cards sell for $2.99, with the more deluxe versions costing $5.99.

If you haven’t yet seen AR in action, check out how it works by viewing the video above, or click on the other AR applications in the related trends below.