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Pop Icon-Appearing Apps

The GoldRun App Lets You Take Pictures with Virtual Smurfs

— December 8, 2011 — Tech
If you are a big fan of The Smurfs, you will love the new app from GoldRun. Augmented reality has made it possible for individuals to not just see their favorite Smurf characters onscreen, but to also take photos with a virtual smurf on the iPhone.

GoldRun has developed an iPhone app, which creates a new kind of experience for consumers, one in which they can interact with their favorite animated characters in individual and fun ways. The free app, developed to promote the launch of The Smurfs in Blue-Ray and DVD, allows you to download a new Smurf every week, take photos with a virtual smurf and share your photos online.

GoldRun’s app will appeal to three sets of audiences: parents, kids and adult Smurf fans.
Trend Themes
1. Augmented Reality Experiences - Disruptive innovation opportunity: Create augmented reality apps that allow users to interact with their favorite animated characters and objects in individual and fun ways.
2. Virtual Character Interactions - Disruptive innovation opportunity: Develop apps that enable users to take photos and engage with virtual characters, providing unique and immersive experiences.
3. Promotional Apps for Media Launches - Disruptive innovation opportunity: Design apps that enhance the promotion of media launches by offering interactive features and engaging experiences for consumers.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Leverage augmented reality technology to create new and engaging mobile apps that enhance user experiences.
2. Entertainment and Media - Disruptive innovation opportunity: Integrate virtual character interactions into entertainment and media experiences, providing an immersive and interactive environment.
3. Consumer Products and Branding - Disruptive innovation opportunity: Utilize promotional apps to engage consumers and create unique brand experiences tied to product launches or brand awareness campaigns.
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