'ImagineAR' is an online augmented reality (AR) solutions platform and the developer of 'FameDays.' FameDays is a proprietary application that enables users to create holograms and AR assets for use in Metaverse campaigns. Users simply record a video of what they want to be turned into a hologram, such as a speech or greeting, and the application will turn this video into an AR-ready rendered holographic video.
To kick off the popularity of this application, ImagineAR hosted a campaign itself in December of 2021 where it delivered a variety of season's greetings from celebrities such as Mike Tyson in an AR format. ImagineAR has stressed that this application does not require previous technology expertise, meaning any business of any size can quickly create a digital, interactive AR campaign. These campaigns can also be deployed in the real world in the form of a scannable QR code. Then, customers simply point their phone at this code, and they can view a digital advertisement overlayed onto the real world.
Image Credit: ImagineAR
Key Themes Behind This Trend
- AR Campaign Creation
- The popularity of 'FameDays' highlights a trend towards easier creation and deployment of AR campaigns for businesses.
- Metaverse Advertising
- The ability to create scannable QR codes that deploy digital advertisements in the Metaverse represents a disruptive innovation opportunity for advertisers.
- AR Technology Accessibility
- 'FameDays' demonstrates a trend towards making AR technology more accessible to businesses without previous technology expertise, potentially opening up new markets for AR solutions providers.
Where This Applies
- Marketing
- The ability to create easy-to-deploy AR campaigns represents a potential disruptive innovation opportunity for marketing agencies and advertising firms.
- Event Planning
- The ability to easily create holograms and unique AR assets represents a disruptive innovation opportunity for event planners looking to create more immersive experiences for attendees.
- Retail
- The ability to deploy digital advertisements through scannable QR codes presents a potential disruptive innovation opportunity for retailers looking to create more interactive storefront displays and targeted advertising campaigns.
