Airwalk Invisible Store can Only be Seen Through Smartphones

 - Nov 13, 2010
References: creativity-online & psfk
Marketing and shopping have entered the fourth dimension with the new Airwalk Invisible Pop Up Store, levitating at a location near you. Using the GoldRun platform, eager sneaker fans have been able to see the invisible floating Airwalk 'Jim' shoe around the world with the smartphone app and their viewfinders at each site.

Promoted through 'Sneaker Freaker' and 'Hypebeast,' the Airwalk Invisible Pop Up Store uses augmented reality technology as a means to offer discounts to those who have been able to seek out the kicks, and capture and send in the photos.