Now, with the Cadbury 'Quaksmack' augmented reality game, not only can you indulge in chocolate, you can have fun (I mean, more fun than the simple pleasure of eating the chocolate) doing so.
The Cadbury 'Quaksmack' game, which uses bilppar image-recognition technology, is lanched via the candy bar's packaging in a similar way to a QR code. Essentially, Cadbury's candy bar is turned into a game, which the user can play via his smartphone. Apparently, this is the first time a candy brand has used augmented reality and interactivity in this way.
Players, who first choose whether they want to be a spot or stripe, are required to "smack" -- by tapping their phone screens -- ducks as they appear on either side of the chocolate bar. Players who participate in the Cadbury 'Quaksmack' game are also entered to win prizes.
Candy Packaging Games
More Stats +/-
Delicious Sugar Combinations
Using Pets to Sell Candy
Amphibious Ice Cream Vans
Chocolate City Kicks
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.