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Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game

 - Aug 21, 2011
References: cadbury & popsop
Now, with the Cadbury 'Quaksmack' augmented reality game, not only can you indulge in chocolate, you can have fun (I mean, more fun than the simple pleasure of eating the chocolate) doing so.

The Cadbury 'Quaksmack' game, which uses bilppar image-recognition technology, is lanched via the candy bar's packaging in a similar way to a QR code. Essentially, Cadbury's candy bar is turned into a game, which the user can play via his smartphone. Apparently, this is the first time a candy brand has used augmented reality and interactivity in this way.

Players, who first choose whether they want to be a spot or stripe, are required to "smack" -- by tapping their phone screens -- ducks as they appear on either side of the chocolate bar. Players who participate in the Cadbury 'Quaksmack' game are also entered to win prizes.